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4 Things You Need to Know Before Starting a Massage Business

4 Things You Need to Know Before Starting a Massage Business

4 Things You Need to Know Before Starting a Massage Business

Starting your own massage business can be an enriching experience, but it’s important to know what you’re getting into before you take the plunge. Why? Because there are many things to learn, and if you don’t have a solid foundation in massage therapy basics and the business side, your venture could quickly go south.

For starters, you could waste a lot of time and money on something doomed to fail. So before you do anything else, read this article and ensure you’re fully prepared for what lies ahead!

1. Get Licensed and Insured

The first thing you need to do before starting any business is to make sure you have all the proper licenses and permits in place. This is especially important for businesses in the health and wellness industry, like massage therapy.

You must have a license from your state’s massage therapy board to practice massage therapy. You should also consider getting liability insurance to protect yourself and your business in case of accidents or injuries during a massage session.

When getting licensed and insured for your massage business, you must keep a few things in mind.

2. Find the Right Location

The next step is to find a suitable location for your business. If you’re planning on opening a brick-and-mortar business, you’ll need to find a space zoned for commercial use with enough square footage to accommodate your needs.

If you’re thinking of starting a mobile massage business or working from home, you won’t have to worry about finding commercial space; but you will need to make sure your residence is zoned for business use. Once you’ve found the perfect location, be sure to sign a lease or purchase agreement that clearly outlines the terms of your tenancy.

3. Invest in Quality Supplies

Quality massage supplies are one of the most important investments for your new business. This includes sheets and towels, massage oils and lotions, and a portable massage table (if you’re going mobile). It’s essential to use high-quality products, so your clients have a positive experience and keep coming back for more.

There are a few different options available, but the best way to find quality suppliers is to:

4. Market Your Business Effectively

Once you’ve got all the logistical stuff taken care of, it’s time to start marketing your new business! There are many ways to market a massage business online and offline. Some effective offline marketing strategies include:

Online marketing has endless possibilities, but some good places to start are creating a website and social media accounts for your business, optimizing your site for search engines, and running online ads.

There are many different ways to market a massage business. The most important thing is to be creative and think outside the box. There are no hard and fast rules regarding marketing, so feel free to experiment until you find what works best for you and your business.

Start building your clientele by offering free services or discounted rates for first-time clients. You can also offer referral discounts to encourage existing clients to spread the word about your business.

As your business grows, you’ll need to start hiring employees and finding a popular massage scheduling software. Be sure to screen all applicants carefully and only employ those passionate about massage therapy.

Running a massage business can be a lot of work, but it can also be very rewarding. Just stay organized, market effectively, and always put your clients first. With a little hard work and dedication, you’ll be well on your way to success.


Opening a successful massage business takes careful planning and preparation—but it can be an incredibly rewarding professional and personal experience! By following the steps outlined above, you’ll be well on your way toward starting a thriving massage business that will serve your client’s needs and yours.

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