When talking about entrepreneurial businesses, you undoubtedly think of looking for an idea that sells to be successful and the need to have a network of contacts that support your project.
It’s normal; few people think about the importance of maintaining focus.
Thomas Watson said, “To be a success, you have to have your mind in your business, and your business in your heart.” From the former president of International Business Machines (IBM), this phrase reminds us that we should not get distracted, so keep your attention on what you love.
Losing focus is a constant and permanent risk. The pace at which we move and the urge to perceive profits can cause a blur.
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Entrepreneurial Businesses: Focus is the Key to Success
Why is Watson’s phrase relevant? Because entrepreneurial businesses require time, work, commitment and a lot of dedication.
We do not intend to lie to you. Having your own business is a full-time job that will require your full attention.
Maintaining focus will be much easier as long as your heart and head are completely in tune. In an almost natural and automatic way, it will direct your actions and decisions towards the central objective of your company.
But achieving the success of your business idea is not just about loving what you do. Steve Jobs, the co-founder of Apple, assured that the approach is not to decide what to do but what not to do.
The key is to make the right decisions and know how to let go of all those that take you away from your central idea. The deviations of attention and energy are more harmful than you think.
Why Do We Usually Jump From Idea to Idea?
Matías Salom, Lucía Serrano and Santiago Salom, in their podcast Superhábitos, talk about blurring and its possible causes.
They share that jumping from one idea to another can give the illusion of movement or creativity and that some people associate new projects with new opportunities.
But why do we seek to feel creative and motivated with new opportunities?
Several specialists on the subject agree that it is an evasion. Therefore, when you feel that you are abandoning your project, try to refocus.
It’s almost a defence mechanism, Lucía tells us on the Super Habits podcast. You are feeling busy and having new ideas all the time justifies, in some way, the lack of achievement.
Sometimes you will feel that you are not making progress, but don’t worry; it is a matter of patience.
Entrepreneurial Businesses: Tips to Stay Focused
The eight tips that we give you below will help you maintain focus and have entrepreneurial businesses :
Be Consistent and Constant with the Initial Idea
That idea that made you leave everything deserves constancy, unity and consistency. Remember that you have dedicated months of study and analysis. If you stop working on it radically, you could unbalance the whole project.
It is essential that you and all your collaborators have the initial idea clear. This will make each decision, even those that seem very risky, respond to the achievement of your goals.
Follow the Business Plan
A business plan is essential. If you don’t have one, do it now! This is because a business plan is a document with market objectives and financial forecasts; sticking to it will allow you to stay focused and build entrepreneurial businesses.
Choose an Idea and Close the Doors on Those That Blur You
This is undoubtedly one of the main complicated parts of undertaking: choosing and letting go.
We understand that you may have good ideas, but unfortunately, it is impossible to execute them all.
Concentrate on all those actions that add to your entrepreneurial businesses and let go of all the others
As unique as the opportunity or idea may seem, do not move in that direction if it does not contribute to your central objective. Otherwise, you will scatter.
Expanding the Portfolio Can Lead You to Lose Focus
Diversifying or expanding the portfolio of your products or services may sound very attractive, but it is not always timely. Sometimes, the decision to launch a new product or turn the company is driven by impulse. Without a thorough study and analysis of the market and its needs, such a decision could be a severe mistake.
Validate Your Business Idea
Entrepreneurial businesses must solve a real problem and offer added value to Customers. Something with excellent quality is useless if it does not have an optimal demand. A product that cannot solve a problem is a sure failure.
Entrepreneurial Businesses: Stay Anchored to Reality
There is a big difference among what we would like to happen and reality.
Rely on different measurement instruments that allow you to monitor the growth of your project reliably. Having focus is having your feet on the ground.
Find a Mentor for your Business Entrepreneurs
The figure of the mentor has gained a lot of strength in recent years. His contribution to the business world consists of the agile transfer of knowledge between entrepreneurs.
Mark Your North: Set Objectives and a Deadline
Without a doubt, the above seven points are a solid foundation for establishing entrepreneurial businesses. Where do you see yourself in 6 months, in a year, in 3, in 5?
If everything goes well, you will be crossing off your goals, but what if something goes wrong? What will happen?
Defining action plans will prevent you from taking impulsive actions or moving away from the central objective. It is about leaving no room for dispersion or improvisation.
The focus on entrepreneurial businesses is as important as the idea itself, financing, planning and execution.
Millions of projects fail before their third year of life due to the dispersion of their leaders.
The heads of the projects and their collaborators must be in tune and have clear objectives. The approach is for everyone who is part of your business