Site Optimization Write for Us
Introduction
Website optimization is the process of improving a website’s ability to drive business goals through controlled experimentation. Website owners use A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions (e.g. demo requests, increases in organic search results, more purchases, reduced customer service time, etc.).
The Goals of Website Optimization
A website’s goals will differ depending on the type of business, the target audience, and the desired action of that audience: a purchase, filling out a form, or reading an article. A website visitor’s desired action can also be conversions or the number of audience members who complete a specific action.
As an example:
- An online publication optimizes its website to increase the number of articles read by visitors.
- An online retailer optimizes its website to encourage checkouts and repeat purchases.
- An online software company optimizes a website to increase the number of visitors who sign up for (or convert to) a free product trial.
- An insurance company optimizes its website to attract more potential insurance coverage sales leads.
- To encourage more donations, a fundraising campaign optimizes their donation form.
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