CDP Industrial Statistics
CDPs are the future of customer data management. With these platforms, businesses can retain, analyze, and leverage customer information for personalized marketing campaigns. The growth of CDPs (customer data platforms) is due in part to the growing popularity of artificial intelligence (AI), which requires access to large quantities of quality data to train algorithms correctly. While today only 35 percent of enterprises use CDPs worldwide – this will rise to 70 percent by 2022.
Customer data platforms are on the rise.
A customer data platform, or CDP, is a central database of information about customers and prospects. It combines data from multiple sources (such as email and social media) to build profiles of consumers that can be used to target them with personalized marketing messages. These platforms often provide advanced analytics tools for businesses to understand their customers in more detail than ever before.
Currently, 35 percent of enterprises use a CDP, which will rise to 70 percent by 2022.
As of 2022, the number of companies using a CDP will double from 35 percent to 70 percent. This is not only due to the popularity of this resource but also because it’s becoming more imperative for businesses to use one. While some may think this is just an online tool for business owners who want to do everything themselves, it offers plenty of benefits that can help improve your strategy and expand your horizons.
Only nine percent of companies know their customer well enough to be able to give personalized service.
A customer data platform (CDP) is a tool that allows companies to gather and analyze customer data, so they can better target potential customers. Each company has its own way of gathering and analyzing this information, but all CDPs follow the same basic steps:
- Gather consumer data from multiple sources
- Analyze that data for insights into consumer behaviors
- Use these insights to improve marketing strategies
Seventy-nine percent of marketers think they will use a CDP within the next two years.
Seventy-nine percent of marketers think they will be using a CDP within the next two years, and most see it as an important tool for improving marketing efforts.
That’s because the data in a CDP can help you better understand your customers’ needs, which leads to more relevant messaging that drives sales. It also helps you create content that resonates with your audience, so you can improve customer service and build loyalty at every step along their journey with your business.
Trends & Forecast Analysis
If you’re a marketer reading this, chances are that you’re interested in using a CDP to better understand your users. And if you’re a customer-facing organization of any kind, you’ve probably heard a lot about them.
CDPs are on the rise: According to Gartner data, only nine percent of companies know their customer well enough to give personalized service. And seventy-nine percent of marketers believe they will be using a CDP within the next two years.
The use of CDPs is rising, and companies must stay updated with this trend. They can do this by partnering with a vendor who specializes in customer data platforms or taking advantage of the services provided by their current IT provider. If they act now, they could be included when it comes time for their competitors to integrate these systems into their marketing strategies!