How to Improve Your Website SEO
Your website isn’t going to do your business much good if no one ever visits it. Sure, your existing customers might use your website, but more viewers means more business. Increasing your search engine rankings can even increase your site’s authority and relevance, turning you into a thought leader for your industry. And you can do it all through search engine optimization (SEO).
The better your site’s SEO, the higher you’ll appear in search engine returns, and the more traffic you’ll get from your targeted customer base. Boost your site’s SEO by using the right keywords. Post evergreen content and keep it fresh by updating regularly. Consider hiring an SEO agency to help with the more technical aspects of website SEO.
Use the Right Keywords
Using the right keywords is the first step towards boosting your website’s SEO. SEO keywords include the terms people type into search engines when they’re searching for something online. Find the right keywords for your site by putting yourself in the viewer’s shoes. What terms would a viewer search if they were looking for your content?
You can use the terms you come up with to conduct keyword research. You want keywords that are relevant to your products and services. If you’re writing a blog post, you want to include keywords relevant to the topic of the blog post to draw readers in. Don’t forget to include long-tail keywords in your content and copy.
As a general rule, a single page of your website can only rank for one keyword at a time, so don’t go overboard. Choose the most relevant keywords for your content. Use them in your content title and headings, in your metadata, and one to three times in your content. Include the keyword in the first 50 words of your content and work it in a couple of more times in the rest. Make sure your keyword use is natural – producing good writing and superior content should be the priority.
Post Evergreen Content
Content is the bedrock of a successful SEO strategy. Good content will attract viewers and backlinks. It will get shared on social media. People will comment about it and talk about it on your website’s forums and social media pages. Good content shows Google that your page is relevant and that it’s useful to users. Google’s main priority is to keep search results relevant and help consumers find the valuable content they need, so posting high-quality, evergreen content (that is, content that continues to stay relevant as time passes) is the most important thing you can do to boost your website’s search rankings. Make your content authoritative. Consider what questions your customer base might have about your products and services or what adjacent topics they might need more information about. For example, if you run an HVAC business, you might share content on how to perform yearly HVAC maintenance, how to keep heating and cooling costs down, or how to tell when it’s time to replace your furnace.
Update Your Site on a Regular Basis
You need to keep your content fresh and up to date, so you can remain high in search rankings and keep viewers coming back to your site. Regularly check your content for broken links. Refresh your SEO keywords and metadata as necessary. You may even want to incorporate a blog into your site. Regular blog posts are a great way to keep your site updated and relevant, and they also offer you the opportunity to include hundreds of SEO keywords about topics related to your products and services, so you can continue to draw in new traffic.
Consider Hiring an SEO Agency
SEO can be extremely technical, which is why you might want to consider hiring a Duluth SEO agency to help you with keyword research and other technical aspects of your website SEO. An SEO agency can even help with generating fresh content and creating backlinks through guest posting and content marketing.
An SEO agency can also help you with metadata, which includes a brief description of page content that is coded into the page HTML. They can help you generate the right alt tags for video and photo content, so you can keep your site accessible to people using text-only browsers or screen reading apps. They can generate the right keywords and longtail keywords for your content. If you really want to get your site to the top of Google search results, hiring an agency is the way to go.
Improving your website’s SEO can substantially increase the amount of traffic you’re getting, and that can increase conversions and create more loyal customers. Don’t wait – revamp your website’s SEO today.
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