SEO – Defination, How To Work, Advantages And More
SEO is the acronym for Search Engine Optimization, search engine optimization. It consists of optimization techniques, disciplines, and strategies implemented on a website or blog page to improve its search engine rankings.
This marketing strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and billing for your business.
How To Work?
Optimizing sites and blogs through techniques to improve the web positioning of your pages and positioning your company in the first results of Google, for example, increase and extensively your business opportunities.
90% of people who search on Google only click on the engine’s first page results. Buy backlinks Therefore, the main goal of SEO is to increase the volume of organic traffic and ensure more visibility for web pages.
Seven Advantages Of Implementing An SEO Strategy
Increase The Visibility Of A Brand
Implementing an SEO strategy is one of the best ways to increase your brand visibility organically. Imagine the following scenario: your business deals with the sale of washing machines. A user, let’s call Pedro, is having problems with his washing machine, so he researches on Google how he can repair it himself.
Coincidentally, you have an article that shows a step by step to repair washing machines. So you win that visit for your website. And although the article talks about repair and not sale. This is only the beginning of a customer relationship with your brand. It is what in Inbound we know as the attraction stage.
Attract Qualified Traffic
With the creation of valuable content optimized for search engines. Your website will organically attract the leads you are looking for at the right time. Like Pedro, many other users will come to your content to solve their doubts or find solutions to their problems. The more visits you receive. The more people will know you and the more likely you will close a sale, leading us to the next advantage.
Generate Sales Leads
Imagine that, although Pedro repaired his washing machine. He needs to change it since it continues to have other faults.
Since Pedro already knows your brand, thanks to finding the solution to his questions in your articles. He will surely already trust your business and think of you as his first option to buy his next washing machine. This is the decision stage in the Inbound methodology.
Position A Brand As An Authority In The Market
Continuing with our example, in Pedro’s mind and in that of many other users like him. Your company will occupy his Top of Mind. It will be the first brand that comes to mind when they think of washing machines.
SEO allows you to achieve this by facilitating the correct indexing and improving the organic positioning of your content. Thus, whenever Pedro or anyone else searches for information about washing machines, your website will be the first to appear or at least the result that they are looking for.
In this area, a concept that highlight is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.
Google has recently looked favourably at content published by authors who have recognized technical authority and credibility on the respective topics.
For example, on a disease content website, you might want to have articles written by doctors with an author page containing information about their professional history.
Educate The Market
Users like Pedro have educated themselves with your articles on their washing machines’ operation, care, and maintenance. According to their personal needs, they have also understood what specifications they are looking for with their washing machine.
As you can see, the importance of positioning content lies in closing sales and educating the audience to make better decisions.
Triumph Over The Competition
Finally, if your brand is the one that produces the most complete and relevant content about washing machines. What do you think users will look for when they want to know something about washing machines? Who will they trust if they need to make a purchase?
Although it takes time and a lot of work to implement an SEO strategy. It generates consistent and lasting results in the long run.
Better Return On Investment
SEO requires a much lower investment than other SEM or traditional advertising strategies.
The investment that SEO requires translates into the payment of some tools such as the ones we saw previously. The salaries of the SEO specialist or the content creator and the price of the domain and hosting of the website, for example.However. the return more than multiplies the investment and the best thing is that the work that was done once continues to generate returns in the medium and long term.
We will explain to you, step by step. The most crucial SEO concepts and teach you the strategies we use to reach the top positions in Google.